Strategy, creative direction, communications, web, technology, systems, and hands-on execution—without building a full in‑house team.
Your staff, volunteers, ministry leaders, and vendors may already be doing pieces of the marketing. The challenge is keeping requests, priorities, communications, websites, events, and systems moving in the same direction.
Most marketing needs do not fit neatly into one service. A single request can involve strategy, messaging, design, web, registration, communications, technology, and follow-up. Outer Office connects those pieces so you are not coordinating multiple people just to move one idea forward.
These are the kinds of requests that start the conversationAudience, strategy, priorities
Messaging, web, email, social
Campaigns, graphics, social content
Websites, forms, systems
Testing, rollout, communications
Updates, reporting, next steps
One person can stay with the work from the first conversation through execution and ongoing support.
“We want to host a marriage enrichment program.”
You don't need to tell me to build a registration system, design the campaign, write the emails, create the graphics, and organize the workflow. Figuring out what the idea requires is part of the work. For this program, that meant a name and look, promotion, class pages, sign-ups, emails, and keeping leadership updated as details changed.
Explore the types of work that can move through Outer Office.
Not sure where to begin? Let's determine your current needs.
Take the 3-Minute Assessment →I don't start with the software. I start with how your church works, where the process is slowing down, and what the goal actually requires. Then I determine the right mix of strategy, creative, technology, and workflow support to move the work forward.
Prefer to talk it through? Schedule time with Shani →
Better processes and AI-assisted workflows reduce turnaround across content, creative, development, and execution.
Forms, email, spreadsheets, websites, and dashboards can share information so staff and volunteers spend less time retyping and moving data.
Identify overlapping or underused tools, simplify the technology setup, and redirect budget toward what actually supports the work.
Proof: One technology review uncovered more than $700/month in unnecessary spend.
I use AI to increase speed and capacity across research, content development, design iteration, development, QA, workflow planning, and production. Strategy, judgment, and final decisions remain human-led.
In one creative workflow, this approach tripled output and reduced turnaround from two weeks to two days.
Shani EppsMarketing strategist. Systems thinker. Hands-on builder.
My background spans corporate marketing, creative project management, digital strategy, systems implementation, vendor oversight, and church communications. That mix allows me to see both the message people experience and the process, technology, and coordination behind it.
Instead of handing the work from strategist to designer to developer to project manager, I can connect those disciplines and keep the work moving from idea through execution.
Past roles include Parkland Hospital, UT Southwestern, Blue Cross Blue Shield, DFW International Airport, and FedEx.
Schedule Time with Shani →Websites, campaigns, registration systems, member journeys, workflows, and custom digital tools — planned, designed, and built from idea through launch.
Families, volunteers, 16 classrooms, and secure child pickup needed one connected system.
Result: Registration, reminders, volunteer tracking, and child check-in working together in one platform.
View the live site →
A person joining the church shouldn't disappear into a spreadsheet. Has anyone called them? Did they finish orientation? Have they found a place to serve?
CMBC Connect is the digital front door, where visitors and members find service times, giving, ministries, and prayer and care.
Explore the app →New Member Journey is what happens after someone joins: a clear path from welcome to serving, and a leadership view of who still needs follow-up.
Try the demo →Shown as two parts of the same member journey. Integration is still in development.
Hospital visits, bereavement news, and sick and shut-in updates traveled by phone tree and group text, and details got lost.
What it shows: One care page where the care team shares one accurate update, and the congregation knows who to pray for.
Try the demo →
Ministry leaders requested flyers by text and in the hallway, with no way to track them.
What it shows: One request hub where every ministry can see the status of its work, with a view for each role.
Try the demo →
A connected digital system built to manage the guest experience from ticket purchase through event-day check-in — without relying on disconnected spreadsheets, emails, and manual tracking.
One connected experience gave guests a simpler path from registration to arrival while giving the event team a clearer view of who was attending, whose information was complete, and who had checked in.
View the Full Event Case Study →Sometimes the right answer is an existing platform. Sometimes it is connecting what you already have. And sometimes a custom solution makes more sense. My job is to help determine which approach fits the need.
Real 2026 written quotes. Either you pay the platform to set it up, or your own staff does. The goal is not to preserve the current system. It's to build the right one.
Full church management system
Church app and media platform
Platform names withheld. Figures are from written quotes and exclude payment processing fees. Neither quote includes local, ongoing help.
$5,500–$8,500+ / month
Base salary only
From $1,000 / month
Flexible monthly partnership
A full-time hire may cover one core lane. Costs often rise when additional support is needed for design, web, automation, and systems work.
Get the level of ongoing support your church needs without building a full in-house marketing department. All retainer plans provide access to the same core services — the difference is how much monthly capacity you reserve.
Custom apps and advanced technology builds are scoped separately. Third-party platform costs are billed separately.
Includes up to 20 hours/month
Lighter ongoing support for churches that need dependable help each month.
Includes up to 35 hours/month
More monthly capacity for recurring marketing and communication needs.
Includes up to 50 hours/month
Higher monthly capacity for churches with a steady volume of ongoing work.
Includes up to 80 hours/month
Senior-level marketing leadership with the highest monthly support capacity.
Your retainer reserves dedicated monthly time for your church’s priorities and ongoing work.
Retainers are not unlimited-access or on-call employment arrangements.
Need a one-time project instead? Custom projects are also available. Ask about a project →
New clients can begin with an introductory 90-day retainer commitment and choose the payment option that works best for their church.
20% off
your first 3 months
with a 90-day commitment
30% off
your first 90 days
when the full 3 months are paid upfront
Available to first-time Outer Office clients who begin by December 31, 2026. Standard monthly rates apply after the introductory 90-day term.
Retainers normally continue month-to-month after the introductory commitment.
One conversation. One focused review. A written summary of what’s working, what may be costing you time or money, and the first 3–5 improvements I would prioritize. Choose one area for your free review:
60-minute conversation · Written summary within 5 business days · Choose 1 of the 3 focus areas free
Additional focus areas: $275 each.
Schedule Your ReviewMarketing is more than flyers and social posts. It connects communications, websites, events, workflows, technology, automation, and the member experience. Let’s work together to move your marketing forward — so your church can stay ahead of the curve.